NICE beach towel, original seaside poster print, 91 by 183 cm
The NICE beach towel laid flat on white
The NICE beach towel spread on the sand
The NICE beach towel laid out on the sand, photographed on the coast it was drawn from

43.6950° N 7.2654° E

NICE

The Promenade des Anglais is named for the people who paid for it. In the 1820s the English wintering in Nice funded a proper path along the Baie des Anges, and the name stuck for two centuries.

The beach is pebbles, not sand — smooth grey stones that clatter as the water pulls back, and which every visitor complains about exactly once before buying the right shoes. The bay curves so gently that from the middle you can see both ends, and the light off the water is flat and very blue.

The blue chairs are the city's own. The chaise bleue has stood on this promenade since the 1950s and has become as much an emblem of Nice as the bay itself. There is one on this towel, because a picture of the Promenade des Anglais without one would be a picture of somewhere else.

A$139

First run · opening soon

Early access and first-run pricing when NICE is released. No noise.


Palette
The towel
91 × 183 cm · velvet-soft printed face · absorbent cotton terry reverse · made to order
Care
Machine wash cold with like colours. Do not bleach. Tumble dry low. Never iron the printed face.
The mark
Nowhere on it. No logo, no label — the destination is the identity, exactly as a poster would carry it.

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