POSITANO beach towel, original seaside poster print, 91 by 183 cm
The POSITANO beach towel laid flat on white
The POSITANO beach towel spread on the sand
The POSITANO beach towel laid out on the sand, photographed on the coast it was drawn from

40.6281° N 14.4842° E

POSITANO

Positano is built on a slope so steep that it has almost no roads, only steps. Everything arrives on foot or on a scooter, and the town stacks up the cliff in tiers of pink, apricot and faded terracotta, each house looking over the roof of the one below.

The dome belongs to Santa Maria Assunta and is tiled in majolica — green, yellow and blue ceramic laid in a pattern that reads from the beach a hundred metres below. It is the one fixed point in a town where everything else is on a diagonal.

This is the Costiera Amalfitana, inscribed by UNESCO in 1997. Bougainvillea grows over every wall in a magenta that photographs badly and draws beautifully, which is why there is some on this towel and none of it is subtle.

A$139

First run · opening soon

Early access and first-run pricing when POSITANO is released. No noise.


Palette
The towel
91 × 183 cm · velvet-soft printed face · absorbent cotton terry reverse · made to order
Care
Machine wash cold with like colours. Do not bleach. Tumble dry low. Never iron the printed face.
The mark
Nowhere on it. No logo, no label — the destination is the identity, exactly as a poster would carry it.

More from the collection

All sixteen