PORTOFINO beach towel, original seaside poster print, 102 by 203 cm
The PORTOFINO beach towel on the harbour quay
The PORTOFINO beach towel laid flat on white
The PORTOFINO beach towel spread on the sand
The PORTOFINO beach towel laid out on the sand, photographed on the coast it was drawn from

44.3033° N 9.2097° E

PORTOFINO

Portofino has around four hundred residents and one of the most photographed harbours in Europe, which is a difficult ratio to live with. The village occupies a notch in the cliff barely two hundred metres across — there was never room to grow, and that is precisely why it looks the way it does.

The houses are painted in ochre, rose and terracotta, and much of the architectural detail is painted too: shutters, cornices and window surrounds that turn out, close up, to be trompe l'oeil on a flat wall. A poor fishing village's way of looking richer than it was, kept up now out of habit and law.

This is the Riviera di Levante — the coast east of Genoa. The light comes in low off the water and the whole harbour turns gold for about twenty minutes each evening.

A$249

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Sixteen designs, made once. When reservations open, a 30% deposit holds yours and the balance is charged when it ships.

You will be first to reserve PORTOFINO when the drop opens on 1 November. No noise.


Palette
The towel
102 × 203 cm · heavyweight 100% cotton · sheared velour face over absorbent terry · made once, in a single run
Care
Machine wash cold with like colours. Do not bleach. Tumble dry low. Never iron the printed face.
The mark
Nowhere on it. No logo, no label — the destination is the identity, exactly as a poster would carry it.

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